- Clarity of intent, not "quality" Essentially, clarity is all about ensuring that what you make is [[Everything is pattern recognition|recognizable]] by the target audience. Adapt to their current state / level of pattern matching complexity. Always give them the right next step for them. The next conclusion for them to move one more step forward in life. > Adapt to pattern matching level, aka don't give mental association that he doesn't already have the base associations for to build on top of.